brand development
The term brand is so often misunderstood. Many people think it's all about your logo, your colours and your external marketing. But brand is so much more.
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It’s not a great story
It’s not a great logo or strong colours
It's not just your marketing
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It is what a client or prospective client feels and experiences when they come into contact with your company. A brand is the sum total of a company's behaviour, the promises it fulfils and the experiences its clients have of it.
The most important thing to realise is that your brand is active and being judged every day by your clients. It's about every touchpoint they have with you, every interaction whether online, offline or in person.
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Creating the right employer brand is also critical to your business in order to attract and retain the right talent.
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We've got extensive experience of creating every aspect of a brand and employer brand from scratch and also improving and revitalising current brands.
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How we approach brand projects
Brand position - where do you stand compared to your competitors? What differentiates your brand from them?
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Brand engagement - how and where
do people engage with your brand & at each touchpoint do you add value?
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Brand awareness - How visible is your brand? Do people know you or talk about you?
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Brand equity - Are you building brand equity? Brand equity is the value your brand has over competitors in the minds of clients.
What you'll gain from a strong brand
Improve credibility & confidence
To clients, prospective clients or third parties
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Lengthen client loyalty
A positive brand experience at every touchpoint will provide higher loyalty
Create differentiation
Actual and perceived differences can be amplified by a strong brand
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Attract & retain talent
Companies with strong brands will attract the best talent
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Command a higher price
Research shows that strong brands can command a price higher than average
Create more opportunities
A strong brand can establish your expertise & gain more referrals
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How we can help
If you're developing a new brand or refreshing a current brand. We can help.
We provide help with all your brand needs
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Brand audit
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Brand creation & identity including Design, Tone of Voice, Definition, & Guidelines
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Brand evolution & consolidation
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Brand measurement
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We can help you from your basic brand needs to more complex requirements to ensure your brand is consistent, joined up and reflects the company you truly are.
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