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Planning & Strategy

Many businesses manage to grow without a clear strategy, so why should you consider your business and marketing strategy now? 

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Increased competition, digitisation, commoditisation of core services, consolidation, disruptors and changing regulations mean that businesses need a clear strategy now more than ever. No business should be waiting for these challenges to hit them and limit their growth. Having a clear marketing strategy and plan to overcome these challenges head on will allow your business to thrive.

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Building an actionable marketing strategy will ensure you continue to attract new clients, keep existing clients, boost profits, and grow your business year on year.  Many people create a tactical marketing plan for the short term, but don't look at how this ties into their long term business strategy. Often day to day marketing can create a brand and reputation that is in conflict with the overall business strategy.

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Questions we'll address

Who are you trying to reach and how can you target more effectively?

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Do you have clear objectives and how do you measure success?

 

Are you differentiating yourself from your competitors?

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Is your marketing joined up and consistent in its messaging?

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Are you using the right channels for your target audience?

 

Is your marketing time and resource attracting the right clients?

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What you'll gain

Ideal client profiling

Identify your ideal client in detail

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Marketing objectives

Clear objectives & measurement

 

Brand identity

Brand definition & identity

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Actionable plan

What to do, when & to who

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Activity & channels

Clear consistent activity & channel plan

 

Strategy

Marketing strategy to support your goals

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How we can help

We can offer you help with all your planning & strategy needs

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  • 360 degree marketing audit/review

  • Proven process to define your marketing strategy

  • Annual marketing planning

  • Content & campaign planning

  • Planning & strategy training for your marketing team

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We can help you from your basic planning needs to more complex requirements to ensure your business strategy and marketing strategy are joined up.

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